Descriptive Analytics: What is it and how does it work?

Apr 25, 2019 9:30:00 AM / by Dan Marks posted in Data Analytics, Big Data, Intelligent Analytics

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Many businesses use descriptive analytics without even realizing it. From preparing sales reports for a particular period to calculating revenue, companies use descriptive analytics to understand what happened during their daily operations.
It would be difficult to operate any business without using descriptive analytics. This type of analysis involves collecting essential data and drawing conclusions from it. For example, reports about inventory levels, sales, pricing changes, and customer acquisition all form a part of descriptive analytics. This approach is the foundation of your entire data analytics strategy.

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The Power of Intelligent Analytics

Apr 23, 2019 8:45:00 AM / by Dan Marks posted in Data Analytics, Big Data, Intelligent Analytics

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It’s important for your business to be data-driven in today’s economic environment. However, a data-driven approach involves much more than just collecting and organizing data. You also need to analyze this data, uncover meaningful insights, and make relevant conclusions. Intelligent analytics is the primary process through which your business can derive value from collected data.

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